The Gazman Method

A Personalized Approach to Individual Fundraising

The Gazman Method introduces a personalized strategy for individual fundraising, emphasizing the significance of direct and respectful communication with potential donors. This method revolves around building personal connections, maintaining grace regardless of the response, and ensuring a seamless donation process. Here's a closer look at its foundational elements:

The "Ask" Formula

Central to the Gazman Method is a straightforward and effective way to initiate donation requests. This involves starting with a warm greeting, followed by a clear and concise request for support, and concluding with a polite inquiry about sending a donation link. An example provided illustrates the method's emphasis on simplicity and politeness, enhancing the likelihood of a positive reception.

"Hey there Samantha!  It was so good catching up with you last week at yoga.  As you know, I am a die-hard supporter of our beloved Friendship Circle.  It is time for the Walk4Friendship again and I would very much like a donation from you to support my fundraising effort.  I have a link directly to my fundraising page, can I send it over?  I appreciate you!"

Graceful Response Handling

A key aspect of this approach is the importance of handling both affirmative and negative responses with grace and gratitude. Recognizing and respecting the donor's decision, regardless of what it may be, fosters a positive and respectful interaction, laying the groundwork for potential future support.

Direct Link Delivery

Upon securing a positive response, the Gazman Method advises promptly providing a direct link to the fundraising campaign. This strategy aims to streamline the donation process, encouraging immediate action by making it as easy as possible for donors to contribute, thereby removing any barriers to support.

Personalized Gratitude

Expressing thanks in a personal and meaningful way is a cornerstone of the Gazman Method. Whether through handwritten thank-you cards or other thoughtful gestures, the goal is to make each donor feel genuinely appreciated. This personal touch not only reinforces the relationship with the donor but also underscores the individualized approach of the Gazman Method.

By weaving together these elements, the Gazman Method offers a respectful and thoughtful fundraising strategy that prioritizes personal connections and demonstrates a deep level of gratitude throughout the process. This approach not only enhances the fundraising experience for both the fundraiser and the donor but also fosters a sense of community and support around the cause.

Genia Gazman is always happy and excited to help out fellow fundraisers! Give her a shout at yevgeniya.gazman@gmail.com to see how she can help your campaign.