The Singer Method

A Personal Touch in Fundraising

The Singer Method embodies a deeply personal approach to fundraising, championed by Rebecca Singer, who believes in the power of community engagement and personalized appreciation. This method intertwines the involvement of the younger generation, creative incentives, and strategic communications to foster a comprehensive and heartfelt fundraising strategy. Here's a closer look at the principles of the Singer Method:

Engage the Youth

Rebecca Singer’s approach begins with involving the younger generation, particularly by engaging her daughter and her schoolmates to create a buzz around the cause. This strategy turns fundraising into a community-wide family affair, with children playing a crucial role in sparking enthusiasm among parents and the wider community, thereby amplifying the passion and support for the cause.

Matching Donations Drive

A key component of the Singer Method is the use of matching donations to motivate giving. Rebecca advocates for finding individuals or companies willing to match donations over a certain period, thus doubling the impact of each donation. This tactic serves as a powerful incentive, encouraging people to contribute with the knowledge that their support will be significantly amplified.

Personalized Thank-Yous: In the Singer Method, gratitude is expressed through personalized gestures, such as hand-painted artworks given to every donor. This personal touch, contributed by Rebecca’s daughter Lydia, adds a unique and heartfelt dimension to the appreciation process, further reinforced by teasing these special thank-yous on social media to showcase the deep personal connections formed with supporters.

Social Media Savvy

Leveraging social media is a crucial aspect of the Singer Method, used not only for solicitation but also to build and nurture a community around the cause. By sharing stories, progress, and expressing gratitude, the Singers make every donor feel like an integral part of their fundraising journey, fostering a strong sense of belonging and commitment.

Direct Engagement with Repeat and Large Donors

The Singer Method includes targeted outreach to past and potential major donors, especially towards the end of campaigns. This direct engagement strategy allows donors to understand the impact of their contributions and the opportunity to make a significant difference when it matters most.

Creative Fundraising Events

Rebecca’s willingness to explore unconventional fundraising activities, such as goat yoga, exemplifies the Singer Method’s innovative spirit. These unique events not only raise funds but also create engaging and memorable experiences for participants, further binding the community to the cause.

Overall, the Singer Method is characterized by its focus on community involvement, creative fundraising tactics, and a deeply personal approach to appreciation and engagement. By incorporating these elements, Rebecca Singer has developed a fundraising strategy that is not only effective but also fosters a genuine sense of connection and community support.